With the saddening news that the Made In the Midlands and Made in Yorkshire exhibitions will no longer physically go ahead, due to the high risk of COVID-19, the Made Group have announced a new innovative way to hold the exhibitions. With all of the benefits and more, The Made Group have introduced Backing Britain Live 2020 - an immersive, virtual experience.
In an announcement made today from Jason Pitt, CEO of the Made in Group, the Made Expos have been cancelled for 2020, usually held in the Midlands and in Yorkshire, due to the current situation. He said:
“Made in Exhibitions are significant events that many members and visitors look forward to, but like many aspects of our way of life, we have had to make considerable adjustments. Although I predict full-scale lockdown will not continue in the summer months, our government leads us to believe social distancing measures will remain for months to come. Large scale gatherings will remain unsafe until the population has some immunity or the virus is eradicated.”
“However I am pleased to say that we have found an alternative way of delivering our expos safely and innovatively.”
On 17th August 2020, Made will launch a digital exhibition “with a big difference” called Backing Britain Live 2020 - an immersive experience between the digital and physical. Jason said:
“As many of you know, we are an innovative organisation when it comes to technology; we do more than many realise. As a business, we have developed a digital platform that allows members to create their own social media microsite, upload news, attend virtual webinars and soon to include virtual mastermind groups, Q & A Sessions and panel discussions. The Made in Group has always had a strong technology focus.”
The event will be hosted on www.backingbritain.com where the entire exhibition hall will have virtual access to booths, interactive seminars and networking areas all accessible on the website. The process will be very user friendly and easy to navigate around. Not only will visitors have a unique experience online, but will also receive physical goodie bags to their door which includes: The Backing Britain 2020, 100 pg book - consisting of positive manufacturing news and information about exhibitors, a large printed poster of the exhibition hall, a Backing Britain lanyard and social posters and more.
To find out more about the event, you can watch the video from CEO Jason Pitt who talks about the event in detail:
You can also access tickets by clicking on the link below:
The 2-week event starts on August the 17th, 2020.