Investment leading drive to be number one

Investment leading drive to be number one

25th April 2019

Investment in new machinery and product lines is helping Willenhall-based engineering company Alphadrive Engineering Services Ltd to rapidly increase its turnover.

Alphadrive has recently launched its own Toro brand of recycling machines and associated products and services. “It’ll recycle almost anything – plastics, metal, tyres, mattresses, cables – anything that needs breaking down into a manageable size,” said Stuart Hill, commercial director of Alphadrive.

After a relatively low-key launch, the Toro products are getting interest from around the world, including China, Brazil, South Africa, the USA and Italy. Buoyed by this, marketing efforts are being stepped up, according to Hill.

As well as making recycling machines, Toro can also refurbish them. “We were recently awarded an order to refurbish a 40-tonne mobile shredder that had suffered fire damage,” said Stuart. “Thanks to our in-house expertise and research and development department will complete a ‘better than new’ unit with class-leading efficiency and low noise levels. It will be modified to be more environmentally friendly and have an output in excess of what it was originally designed to.

“We believe the Toro brand satisfies an industry need for a personable and knowledgeable engineering service and associated products. Our purpose is simple - design, build, maintain and repair – we can facilitate our chosen industry’s design and build machinery and refurbish.”

Meanwhile, Alphadrive’s maintenance, repair and operations division is being heavily invested in in order to accommodate and drive its expansion plans. A new CNC machine for turning up to 2.9 metres in length has been purchased and a second capital investment is on the cards for late in the year. “This will bolster our present workshop capabilities no end,” said Stuart. “It supports our design and manufacturing function and increases what we can do in-house.”

This growth is being driven organically. Alphadrive has not acquired any rivals but ploughed its profits back into the business. It is paying off too, as turnover is up 20% year-on-year, according to Stuart.

The 2019 Made in the Midlands Expo is the first the company is exhibiting at and Alphadrive will have a range of products on its stand.



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